I am fascinated by what becomes possible when human intelligence thoughtfully engages with the capabilities of “artificial intelligence.” I call this Augmented Intelligence.
After a decade working with multi-million dollar companies and visionary entrepreneurs around the world as a marketing consultant, marketing director and creative director — guiding leaders, campaigns and creative projects — I now direct AI to do what was previously impossible. I work with leaders and teams to show them what becomes possible when AI is applied with intention, without losing what makes the work, and them, human.
I use AI extensively in my own work: to research, think, synthesize, organize knowledge and turn what once lived only in my imagination into tangible reality. I also keep the most meaningful parts of my process for myself — deliberately. The joy and the growth come from doing that work myself.
My background crosses strategy, marketing, creative direction, facilitation, teaching, research and systems thinking. My formal education is in Psychology and History. I enter complicated situations, listen closely, connect things that have been sitting in separate boxes, notice what's missing, and turn that understanding into something useful.
I'm not an AI engineer, and this isn't an implementation agency. I work a layer above that: intention, possibility, judgment and consequences. Sometimes the answer is technology. Sometimes it's redesigning how information is organized. And sometimes good judgment means deciding not to automate something simply because we can.